Customer Communication

Championship of legodo ag and University of applied sciences Mainz finds the second time rather than dialogue-oriented communication culture in social networks, the communication quality of the companies challenging Karlsruhe, 04.06.2012 – the legodo ag is seeking with the champion in the customer communication together with the Fachhochschule Mainz for the second time. Start is the 4th June 2012, the finals will be held on September 21, 2012. Practitioners in the areas of customer management, sales and marketing are addressed for a technical comparison in the skills competition. Last year was Jorg Saldanha (SanData IT group) won the skills competition, followed by Stefan Belke (Hessische Landesbank) and Rafael Dudda (Bosch security systems) on the following places. The other places were taken by Christian Kier (E.ON IT) and Peter Borak (DB Systel). They had qualified with more than 200 participants for the final of the top five after the four previous rounds.

Just the written customer communication has gained significantly in importance in recent years, because customers now not more like want to be contacted about anonymous-looking mass letters”, Judge Marc Koch, CEO of legodo AG. Personalized salutation alone make still long no personal address from a customer communication. It is increasingly an individually styled and dialogue-oriented communication necessary where the users according to their personal needs are addressed and they can also choose the channels of communication.” Impetus for the changing needs not least increasingly come to Koch’s words through the spread of social networks. Whose participants have grown fast and personal dialogue with each other, but now also a similar communication behaviour of the companies expect.” The resulting remedial action of the company was determined in a survey recently conducted by legodo. According to her, only three out of ten of the sales and marketing professionals judging that the written sales approach corresponds to the today’s requirements of their addressees. In the face of intensive market discussion of this topic referred to as customer communication management (CCM) and the large number of participants in the last year this product and vendor-neutral Championship customer communication will legodo”than establish regular competition. The scientific support and development of the entire technical content are the responsibility of Prof.

Heinrich Holland again this year. He teaches at the University of Mainz in economics and is one of the renowned marketing expert in Germany for years. The skills competition starts on 4th June 2012, registrations can be made now, however. Overall, participants in four rounds must prove to penetrate in the finals of the best five. 12 questions to a freely selectable time are within a several-day period to answer per round. These rounds are conducted online, with a certain number of participants for the next round will qualify each. Only the finale will live in Munich Instead of. Similar Championships were carried thought factory which according to a concept on the topics of IT service management, business intelligence, application management, project management, BPM, CRM, IT security and ECM/document management. About legodo ag legodo developed software for relevant customer communication to the quick and easy production of written correspondence. With the legodo solution, it is possible, for the first time, in the right context at the right time for relevant customer communication to insert all the processes and data from existing systems.