Neuro marketing expert Jan Weller to the successful brand management in the cosmetics industry Neuromarketing sets the actual point where, all economic decisions this world are made in the brain of people, point-of-sale,”says Jan Weller, pepper speech Managing Director of the Bremen neuro-marketing agency. For the cosmetics industry, which is confronted with a structural change through the Internet, the brand experience at the stationary point is point-of-sale, remains essential. Tony D. Bartel can provide more clarity in the matter. Know also the cosmetic professional association and invited on September 12 in Frankfurt the neuro marketing experts to the VCP meeting, to put new impetus and to generate ideas for contemporary concepts. Because Jan Weller considers important for extreme stationary trade, and sees him as a link between the online store and customer. Purchase unconscious decisions up to 90% of the brain on the emotional level, it applies to appeal emotionally to the consumer with the brand at all touch points.
In business, the customer with the products comes in Touch can test it, check the consistency of creams and smell scented water. Locally, the tactile and olfactory stimuli can act and thus appeal to all senses, while seeing only a Visual illustration of the product on the Internet. What role play in the branding of the hypothalamus, wholesale and cerebellum in the most powerful control center? How affect pilot and autopilot our decisions? And my brand throws a reward effect? “These and other questions are to the brand management in his lecture stimulus is awesome” answered. Foot care, nourishing the Association members, trading companies and manufacturers from the areas and decorative cosmetics, permanent make-up and cosmetics technology expected findings to instruments, messages, communication channels, target groups, but also guarantees of success, peppered with exciting practical examples. Jan Weller listeners here takes on a fascinating journey into the human brain, because brain-friendly”solutions are the secret to fast and targeted success even in the Internet age. About red pepper the owner-managed corporate identity agency red pepper was founded in 2000 in Bremen. The 20-strong team to d Yadav Hegemann and Jan Weller has specialized in neuroscientific brand management and developed brand strategies and communication solutions for customers of from different industries among others from the energy and logistics industry. Emphasis is the Agency in the business-to-business communication. More red pepper information at or facebook.com/redpepper.markenverankerung. For all other enquiries, Kerstin Germund is available by ursula reimers consulting & communications like available.